Alex Hormozi’s 13 Years Of Brutally Honest Business Advice
I recently start watching Alex Hormozi’s content after learning of his rags to riches and rags to riches again story. He has experienced a lot of NOs and negatives and picked himself up and continue. What I loved most of about what he is teaching is there is no course being sold.
Alex is, for now, genuinely providing valuable information without gatekeeping. So for those of you who do not have the time or you are unable to listen or watch his video here are the main points.
We also included our takes on his pointers and hope you find value.
Building a successful business is tough, especially when you’re just getting started or looking to expand.
Who is Alex Hormozi? He is the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying they invest their own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them.
Basically he gets investors to invest in him, investing in businesses and everyone involves makes money.
Here are some hard-hitting lessons he provided in his video to help you scale confidently and avoid common pitfalls.
1. Sell to Wealthier Customers First
If you want to grow fast, aim for clients who can pay more. This strategy brings in cash that you can use to expand. Trying to please everyone from the start will drain your resources. Remember, it’s easier to open up to broader audiences later when your business has a stronger foundation.
At One Anomaly we like to say, “You can’t be everything, for everyone one.” Find your target audience and stick to it, you will find people who question your prices, but they can not tell Elon Musk’s Telsa that they are paying $40,000 for the 2025 Tesla Model S.” Those customers tend to me problematic for a small business. Stick to your price and offer discounts when it is right for all involved.
2. You Don’t Lack Information, You Lack Priorities
It’s easy to get lost in information overload, but here’s the truth: more data won’t solve anything unless you know exactly what you’re aiming for. Make a decision, commit, and go for it. When you’re clear on your goals, problems become a lot simpler.
You have 1 litre bottle and 10 glasses, you can not even full half of the glasses. This is the same with your time, energy and resources. Focus on what is important and pick 3 things and work on those.
If everything is a Priority then nothing is, and you will get nothing completed.
3. Your Standards Drive Your Team’s Quality
If your team isn’t meeting expectations, look closely at the standards you’ve set. Great teams don’t just happen; they need clear, high standards to perform. Challenge them to meet their potential, and don’t settle for average.
Thing of it like Draft Day, you should see your team like you are selecting individuals to full positions to make the team better. Sometimes you go for a rookie with potential and other times you have to shell out the money for the Veteran with Championship Winning experience.
But you can’t win at the best with poor scouting and recruiting.
4. Fewer Rules, More Responsibility
Overcomplicating with rules can mean you don’t trust your team enough. Instead of micromanaging, focus on building a team that you can count on to make smart decisions. Trust goes a long way and makes everyone’s job easier.
If you believe that your staff can’t get anything done without you or without supervision you are hiring poorly. Value your time and delegate to others who are qualify and pay them their value.
If your favourite team gets a top player for a bargain you tend not to be surprised when he leaves the next season for a bigger pay cheque. You may feel loyalty is due but at the end of it all, it is business and you can’t pay bills with loyalty.
5. “Better” Beats “Bigger”
Growth should be about improving your business, not just expanding it. When you focus on getting better, the growth that follows is solid and sustainable. Rapid expansion without quality control? That’s how businesses start to bloat and fail.
At One Anomaly we like you to see your business should been seen as a living organism. It requires nutrition and even training to stay in shape to compete. Bigger is not always better or getting too big too fast can be more harmful than growing within your space.
6. Ignore the Little Fires
Don’t waste your day putting out every small fire. Sometimes, you need to let minor issues sit so you can focus on what matters. Otherwise, you’ll find yourself busy all day without achieving anything significant.
This can be a result of poor hiring and low confidence with your staff. You staff should be able to resolve small or minor issues without needing your approval but more so just providing you with a report and how the issues was resolve.
7. Building a Brand Takes Time – Stick With It
A strong brand doesn’t happen overnight, but it’s worth the patience and effort. Keep showing up, stay consistent, and be clear about what you stand for. Over time, this commitment turns your brand into a valuable asset that brings customers back.
We can get distracted with those few who got or appear to get lucky overnight. But we need to remember the biggest brands in the world are all over 10 years old, believe in your brand and be consistent.
We can admit that sometimes we get distracted with clients and lose our own consistent with One Anomaly, but we seek progress not perfection and know that each day is a new beginning in being better than we were yesterday.
8. Know Your Money-Making Process Inside Out
To grow effectively, understand every step of your revenue generation. Know what drives income, then dial up those areas. It’s not about doing more; it’s about optimizing the right actions to increase profits.
This is so important and something we have found at One Anomaly that small business owners skip over. this very important aspect of their pricing model. We once had a client who made pastries and when we asked how much does it cost to make one cupcake or even 10 they did not know the answer.
This is problematic because how do you know you are pricing your product correctly? Can you afford to do a large order and at what price? Can you afford to give discounts or even upscale to having new products or staff? What about when it is time to pay taxes? What about if the cost of your main material goes up due to tariffs or economy of scale?
Not knowing the pricing and how your money is made is a big reason small businesses remain small or worse they fail.
9. Stop Chasing Hacks – Focus on Fundamentals
Shortcuts might seem tempting, but they rarely lead to lasting success. Instead, put energy into mastering the basics of your business. This builds a solid foundation that can withstand any market change.
We may tell you about short cuts but these always work best on a short foundation. But remember what can be a short cut can also be a new creative way, it depends on the intent.
10. Pay for Great Talent – It Pays Back
The best people cost more upfront, but they also deliver way more value. Don’t hesitate to hire top talent; they’ll help you grow faster and more effectively than a mediocre team ever could.
Basically you get what you paid for. When you favourite team drops a cool $100 million on a player you expect that player to out perform the average player. If they pay a player $100,000 they are seen as a squad player and their output is within their salary range.
Why would you treat your employees differently? You wanted when you did a great job to be rewarded, our whole system is built on rewards for top performers so expect to pay for the output you want.
11. The Big Problem Is Usually the Real Problem
It’s easy to get bogged down by the little stuff, but don’t ignore the major challenges. Tackling the big issues head-on frees you from distractions and clears the path for growth. Don’t let the small stuff fool you – handle what matters most.
Quick Recap
- Aim for affluent customers first to generate growth capital.
- Prioritize goals over more information.
- Raise team standards to improve quality.
- Keep rules minimal; build trust.
- Get better before you get bigger.
- Let small fires burn; focus on high-impact tasks.
- Brand-building is a long game – stay consistent.
- Understand and optimize your revenue steps.
- Master the fundamentals; skip the hacks.
- Invest in top talent – they’re worth it.
- Solve the big problem; ignore the minor stuff.
What do you think?